Driving home for Christmas in a Mini — Winter Campaign

This is the MINI Christmas campaign, based on Chris Rea's iconic song 'Driving home for Christmas'.

If this xmas tube has become quite iconic, we don’t necessarily know much about it — or its very close connection to MINI.

Rea actually wrote this song in his Mini, being stuck with his wife in the traffic on a xmas eve of 1978.

This is a xmas visual tale revealing this lovely story.

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Those illustration were used for the Global Christmas campaign for MINI, encouraging people to share their own xmas/mini stories.

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It still live and accessible on mini.com.

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Paul Sirand.
2023.